Today's speaker is Jay Schacher, Art Director from Henderson Bas. He also graduated from the web design program back in 2006. We were excited to see him in class.
BIOGRAPHY:
- Graduated from york university in visual arts and multimedia
- Graduated from the program in 2006
- Entered the Toronto industry as a designer and 2 weeks after school
- After another 4 years, come for this program
AD's ROLE
- Brainstorming
- Concepting
- Designing
- Overseeing work
- Mentoring
- Meeting timelines
- Ensuring client expectation are met
- Being creative
COMMON TRAITS OF A GOOD AD
- You love video games, doodling
- You like Photoshop more than TV
- You have a few of favorite hex values
- You have really creative passwords and network names
- You have played practical jokes on your friends
HBK DETAILS
- The company specialized in interactive web experiences, online ads, mobile and print, etc.
- He is one of the 60 people in the shop
- Creative team=10
BRANDS
- Coca-Cola, Mecede, Ally, Nestle, LG, Timhortons
OUR PROCESS
- Brainstorm->Sketch->Present->Design->Build->Revise
CURRENT PROJECTS
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| LG – Power up how to play video games |
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| LG – Get Connected |
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| DJ – kStyles |
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| Mecede-Bens |
BUILD A PROFILE
- Creating your own brand: jschacher.com
- Other work: Mecede-Bens C-class banner
AFTER YOU GRADUATE
- Stay close with your classmates
- Network a lot
- Be a team player, not a hero
INSPIRATION RESOURCES
PORTFOLIO:
- Compiles different styles (illustration, photography, sketches)
- Bring Sketches
CONTACTS:
Email: jschacher@jayshack.com
