Today's speaker was Michael Gramlow, the Creative Director from Lollipop. He has been working in many famous agencies in the U.S. and Toronto.
ABOUT MICHAEL
- Co-founder and creative director at lollipop
- Lollipop is a production company run by ex-agency types
- Have a lot of freelancers on different areas
- Over the past couple of years, the agency and interactive world have evolved (actually completely changed is more like it).
- We saw a need for interactive models that mirrors the broadcast production model that agencies are familiar with.
- Production company – strategy, big ideas, treatment, shoot/design, edit post and audio and development.
THE INDUSTRY
This model is more prevalent in the U.S. and Europe where budgets are bigger and top tier interactive production company have emerged: the Barbarian group, Big Spaceship, Firstborn, EVB, North Kingdom.
Generally, there are 3 types of agencies which can be summarized as follows:
Interactive Agency
- Trend towards the large-scale site build
- Large big budget clients
- Work is generally focused on user experience design and usability
- Examples include Critical Mass, Organic, Blast Radius
Integrated Agency
- Work tend to be creative brand oriented
- Often works in conjunction with other channels, TV, print, outdoor, design,
- some times not really integrated at all, but a separate "solo: in the agency
- Examples include Taxi, DOB, BBOD
Production Company
- Work as partner to agencies to execute work
- Well-versed in production techniques (videos, audio, animation)
- Ability to work on broad ranging of clients
- An emerging specialty
- Companies: Lollipop, Pixel Pusher, Indus Blue, Fuel
WORK
CONTACT
http://www.wearelollipop.com
439 Wellington St. West, Suite 107
Toronto, ON M5V 1E7
Tel: 416.597.8777
