Today’s speakers are a happy team of four from “Sapient Nitro”. They are Sonia, Kim, Gal and Nora. We were happy to see them.
Sonia Janovjak
- Creative recruiter at Sapient
- Works with mobile strategies
- Ensures the people hired are the right fit
Kim Welch
- Studio manager at Sapient
- Responsible for assigning the right tasks to the right person in the office
Gail Leija
- Marketing/strategy analyst: User Experience Research
- Art director in interactive agencies
- In the last two years, she switched her focus from information to experience research and information architecture. She is interested in what people think regarding different design strategies.
- Creates assignment from usability to photography
Nora Penner
- Graduated from the web design program and from a fine art program
- The web design program gives the platform to get into the door in digital and design
- Since graduation, came here to speak for different companies
- Interactive art director at Sapient
ABOUT SAPIENT
- Large company with international clients
- 240 employees in Toronto.
- 10,000 employees worldwide now and expanding rapidly
CREATIVE TEAM
- Consists of 25 individual designers in Toronto.
- 3 Copywriters
CLIENTS
- Abercrombie & Finch
- BMO
- Chrysler
- RBC
- Jeep
- Sport Check
- Dodge
- Harley Davidson
- Vail Resort
OUR WORK
The definition of great is entirely defined by the client you are working for and the problem you are trying to solve for them. We take on the personalities of our clients instead of expecting our clients to be like us. Creativity is the expression of a strategy based on an emotional or practical needs.
The definition of great is entirely defined by the client you are working for and the problem you are trying to solve for them. We take on the personalities of our clients instead of expecting our clients to be like us. Creativity is the expression of a strategy based on an emotional or practical needs.
JEEP
The problem: Create a Jeep Wrangler microsite for international markets.
The problem: Create a Jeep Wrangler microsite for international markets.
Must consider browser and device compatibility, language and cultural differences.
The answer: Taking cues from the TV ad, we set the wrangler in different environments – each with its own personality. As you explore the site, you reveal the various attributes of the Jeep and the people who drive it.
CHRYSLER
The problem: Showcase the Grand Voyager.
The answer: Taking cues from the TV ad, create an experience that ties together the nostalgia of the past (the feeling of your first car) with the luxuries of the present (the Grand Voyager). Showcase the reality and emotional aspects of the car, making a contrast.
The car is about the evolution of life, space, the nostalgia, fashion, and sexiness.
ABERCROMBIE & FITCH
The problem: A&F fit guide and mobile experience.
The problem: A&F fit guide and mobile experience.
The answer: Good design is not enough. Engage Sapient Nitro creative team with the client to translate the experience of their stories into digital icon.
VAIL
The problem: Engage mountain athletes with the Epic Mix program through Snowal. Develop online digital representation, taking whatever they have now, but making them better.
The answer: A Facebook scavenger hunt offers challenges that you can accept and complete to earn social bragging rights. Accessible by mobile or normal browsers, the scavenger hunt acts like a tutorial for viewers who are new to the program. Challenges: updating status and photos.
Working with a group to decide who the target audiences will be. Research demographics and psychographics. Perform segmentation, find out the needs and wants of the target audiences. Do persona (base on primary research: original, experience yourself; secondary research via journals). Have target audiences in mind while designing stuff. Put the customers in mind for all designs.
INFORMATION ARCHITECTURE
- Manage 160 employees from different disciplines including researchers, website developers, content strategists.
- Communicate with the clients.
- Make sure results get delivered to clients.
INTERVIEW
- Culture and fit are considered
- Attribute and fit: first, the company wants to see if the person interviewed can fit into the team and provide ongoing contribution.
- Flexibility: able to switch gears quickly.
CONSIDER APPLYING TO SAPIENT
- Environment for learning
- Big clients
- Variation
- Opportunities for promotion
- Mentorship
- An amazing culture
APPLYING FOR SAPIENT
- Forward thinking design
- Fluency in digital channels
- Typography
- Presentation skills
- Eagerness
- Compassion and drive
